#143 — Vercel CEO: 70% of Our Traffic Is Now AI Agents "Nobody Was Prepared" | Anthropic, OpenClaw, OpenAI
April 10, 2026 · Listen · All episodes · Chat with the show's AI
Jessica Lessin, Dave Morin, Brit Morin and Sam Lessin debate the tech of the week.
Full transcript (AI-generated — may contain transcription errors):
Guillermo Rauch: 70% of traffic to Vercel Docs is now coming from coding agents, and only 30% of page views are coming from humans.
Jessica: Oh, wow.
Dave Morin: What was it before?
Guillermo Rauch: The timeline is that I think last year it was, like, 90% humans. Like, like, th- that's just how insanely fast it's changed.
Dave Morin: Well, your growth rate is also crazy, right? Like, is this all because of the agent swarm? Like-
Guillermo Rauch: Yeah, it's because it, it's that same intuition. Vercel's growth was capped by how many humans exist and how many times they deploy by submitting PRs. If now coding agents start taking that job of writing the code and deploying it and testing it and submitting PRs, all of a sudden our infrastructure has, like, 100 times the demand. Seems like agents are the new computer.
Brit Morin: More or less. Is it no or is it yes? We'll debate the tech that's best. When we get more or less. Dave and Drake plus Sam and Jess. Put it all right to the test. More or less.
Dave Morin: Welcome back to another episode.
Guillermo Rauch: And we're back.
Jessica: We're so back.
Dave Morin: Oh my God, you just didn't even let me do the intro. Guillermo.
Guillermo Rauch: That's how we intro.
Dave Morin: Okay, that's how we intro. More or Less, it's the most casual tech podcast out there. Definitely not TBPN that just got bought for hundreds of millions of dollars. But we're rolling with it, and we're gonna get to that news today.
Guillermo Rauch: What's gonna happen with that?
Dave Morin: Well, we're gonna talk about that today, but first let me introduce who you are and where the lessons are, 'cause we are less the lessons this week, just Sam and Jess.
Jessica: It's spring break.
Dave Morin: Well, I know, but, you know, we have spring break too, and we're still doing the pod. Just saying.
Jessica: Well, we're on a different side of the planet.
Dave Morin: Lucky for us, our friend and Japanese gallivanter, who we were with last week, Guillermo Rauch, CEO of Vercel, one of the hottest companies on the internet right now, and in AI and everything, and our favorite Argentinian executive -
Guillermo Rauch: Thank God
Dave Morin: ... is here with us today. Is... And, and we are excited to just shoot the shit with you, because so much is happening in the world of AI, yet again this week. And, you know, frankly, we also just like to talk about slop cannons and Japanese culture-
Guillermo Rauch: Yes
Dave Morin: ... and everything else. So how are you doing today, Guillermo?
Guillermo Rauch: Excellent. Uh, it's good to be back in SF from Japan.
Dave Morin: Now, I have to mention, you... This is your second time on our podcast. The first time-
Guillermo Rauch: Yeah
Dave Morin: ... you were on, I think your company was valued at, like, 2 to 3 billion.
Guillermo Rauch: Yeah.
Dave Morin: Would've been a good time for anyone to invest. Now we're talking 9, 10. W- something like that?
Guillermo Rauch: Yeah. We've 5X'd I guess. That's good.
Dave Morin: Great. Congratulations.
Guillermo Rauch: So next time you have me, we'll 5X again.
Dave Morin: Yeah. We're only bringing you back if you raise another round. So-
Guillermo Rauch: Done.
Dave Morin: Okay, perfect. Okay, so I have to kick it off because there's a lot of news that's happening. I'm gonna try to do my best on the Jessica lesson front. But we have everything from, like, the OpenClaw and Anthropic debacle. By the way, I'm just gonna list some stuff and you guys choose where to jump in. OpenClaw and Anthropic, OpenAI and Anthropic, OpenAI- ... on steroids with, you know, the Sam Altman New Yorker article, their white paper that, timely enough, happened right alongside it, the industrial policy for the intelligence age, um, the CFO now not reporting to Sam Altman, and of course the acquisition of the tech podcast TBPN. And then we also have more Anthropic news. They announced Project Glasswing and using Mythos, the new model for a bunch of cybersecurity safeguards. And then lastly, we also have Meta. Meta's coming in hot with both Mu Spark, the first model launched under Alexander Wang, which they paid a hefty price for. But also, I think this is interesting, it didn't get that much play yet, so I think it might be worth dabbling into, Instagram Plus, their first subscription offering on Instagram. So where should we start, guys? Where do we wanna go today?
Guillermo Rauch: Wow, there's, there's so much.
Jessica: I don't even know where to go.
Guillermo Rauch: I think Open, OpenClaw... Let's start with OpenClaw because it's been so top of mind for us, especially during the Japan trip, and we, we were at the OpenClaw conference and meetup in Tokyo, so ClawCon.
Dave Morin: Yeah, just to back up, I mean, last week, last week we mentioned it on this pod, but we, Dave and I and a bunch of others, including Guillermo, were in Japan last week for kind of an annual trip we do with founders and execs across the startup scene, and we hosted ClawCon Tokyo with Peter, the OpenClaw founder himself. And days later, Anthropic announced that they are shutting off access for Claw Pro and Max users who are OpenClaw users to use their product. Dave, what's going on?
Jessica: I mean, that's what's going on. It's been a crazy few days. We've had some long conversations with Anthropic about this. They've got a immense amount of load. I mean, Guillermo can probably talk about this, but agentic workloads are something that I think nobody was prepared to handle, uh, from an infrastructure perspective. And so Anthropic, everyone who's dealing with the traffic of our army of millions of claws is dealing with an, an immense sort of infrastructure challenge. And so if anything, that's maybe the story we should talk about a little bit, because I think it's less reported on than the noise on the internet. You know, if you go on Twitter, there's a lot of people that are frustrated, um, that they can't use their Claw Pro and Max subscriptions for OpenClaw workloads. But I think there's a deeper infrastructure story here that's not being told-
Guillermo Rauch: Yeah
Jessica: ... um, which, you know, Guillermo, you might have some thoughts on.
Guillermo Rauch: Yeah, I think agents have taken everybody by surprise. I've been sharing with people that I think even Anthropic has been surprised, 'cause I remember when one of their researchers was on a podcast, Sholto, talking about how in order to get a- an agent to be a very good product, you needed to have this chain of events, all of which you need to have a high probability of success happening in a row, and agents sounded like something that was far away. But then Claw Code happened, which is a coding agent, and I think one of the key features of a coding agent is that it does a lot of problem-solving, just like a human engineer does. You'd never write code that's perfect in the first try, unless you're Dave Morin. But, like, you typically- ... like, you write some code, you get a syntax error, and then you have to call this tool. "Ah, I forgot to install this package," and you do this and you do that. Turns out that a coding agent was the necessary DNA for full personal agents and general purpose agents to grow from. And that's been the... I think I'll, I'll... You know, I'll credit Pete, uh, OpenClaw with the discovery, basically, of like, "Well-
Jessica: Yeah
Guillermo Rauch: ... what if I just toss a coding agent into a container of sorts, and I give it access to messaging platforms, and I give it a bunch of tools that are useful, like a CLI that can read your email?" But it's fundamentally at heart a coding agent, and so I think there's been an emergence that no one expected. You know, I've, I've spoken with a bunch of people about this, uh, at, at Everyother Lab, and they themselves have been surprised that a coding agent was, is the most promising path to AGI. They were like, "Oh yeah, it wasn't in our training set to do so much tool calling or get, getting so good at calling CLIs and shells and things like that." And so that's been surprising. The other thing that's been surprising to us at Vercel is just... By the way, it's intuitive in a sense, but it's still surprising, is that the amount of compute in the world necessary for responding to human intent is kind of predictable. You know, you're awake a certain number of hours in a day, and then you prompt, and we need to do stuff based on that prompt. Agents can just do stuff in the background, and they can, quote-unquote... We talked about this in Japan. It was, uh, cr- a crazy conference about artificial life. They can reproduce and call each other and fork themselves and cl- as Pete has said, claw into other places. And so the demands of compute, uh, that an agent will put on the world is just so much greater. And maybe, um, a data point from Vercel that I haven't shared broadly, uh, that is super interesting is we're... Uh, actually an agent told me about an insight in our data that is nearly 70% of traffic to Vercel docs is now coming from coding agents. 70%.
Jessica: Mm.
Guillermo Rauch: And only 30% of page views are coming from humans.
Jessica: Oh, wow.
Dave Morin: What's the time- what's the timeline on that dif- that stark difference? Like, what was it before?
Guillermo Rauch: The timeline is that I think last year it was, like, 90% humans. I can't remember the... But, like-
Dave Morin: Like, a literally a year ago, 12 months ago.
Guillermo Rauch: E- yeah, like, the, that's just how insanely fast it's changed.
Dave Morin: Well, and I saw, like, your, your, your growth rate is also crazy, right? Like, i- is this all because of the agent swarm? Like-
Guillermo Rauch: Yeah, it's because i- it's that same intuition, right? That, like, humans... Uh, uh, Vercel's growth was capped by how many humans exist and how many times they deploy by submitting PRs. If now coding agents start taking that job of writing the code and deploying it and testing it and submitting PRs, you know, GitHub also published their data, and it's, it's insane. Now, all of a sudden, our infrastructure has, like, 100 times the, the demand. Our signups are growing by 50% month over month. My high school friend, who's never written a line of code in their life, came to our office yesterday, and he's like, "By the way, I, I've been following you obviously and what you've been doing for years, and in Argentina there is always news and whatever, but I never understood what Vercel was, but now Claude introduced me to Vercel." And so there's this new, like, agentic-driven interaction, and I fully expect agents to be signing up for services directly, zero human intervention soon, making payments, uh, on behalf of people, uh, i- imminently, you know, getting credit cards and budgets and solving entire problems for, for people where the service provider becomes an, a vendor of the agent, not a vendor of the human.
Dave Morin: Yeah.
Jessica: Yeah, I mean, it seems like that future is already here. Like, it seems like that future's already here. I've been trying to think through what does the business model look like? Is it as simple as the application of the entire SaaS business model set to agents, or is there something more interesting here? Like, uh, it's really kind of hard to tell where the business is going to emerge. I'm, like, playing the Sam role all of a sudden on the pod.
Guillermo Rauch: Yeah, okay.
Dave Morin: It all goes to zero, Dave. And that is all electricity, Dave. None of this matters. It's just AI.
Guillermo Rauch: Actually, it's closer to... It's probably closer to, like, it's all electricity but on steroids in the sense that one of the things that Vercel had embarked on that was very timely for this AI revolution is a switch to consumption-based b- business model, right? I was actually sharing this story to a group of founders today that I think people underestimate just how complex the problem of, like, billing per token or billing per CPU cycle is at the scale-
Jessica: Yeah
Guillermo Rauch: ... of providers like us, and just how many, how many teams we had to, like, basically devote to the, to the problem of just counting, uh, and billing tokens. And now we're trying to, like, basically, like, share that back with the world and pr- and provide the infrastructure so that you can build agents that can charge by token a- and participate in this emergent economy, but the barrier to entry is the fact that agents will ve- basically will be very much pay per use. The SaaS business model definitely gets disrupted because it was predicated on selling seats.
Jessica: Yeah, I mean, I was thinking about this while we were in Japan, and then doing some research on it the last few days, but the ARR business model seems to be completely out the window, right? Like, people... Like, I'm still seeing this in pitches from startups every week, uh, every day. I took one this morning. ARR is no longer a viable metric when-
Guillermo Rauch: Yeah
Jessica: ... the actual business model is pay per token. And I've been saying this on the pod for a really long time, that the business model of AI is not ARR. It's actually computer, right? Like, it's more like Apple's business model, where you're selling people a computer that they can use for some period of time, or they're sort of buying their access to computer, and it's not this, like, recurring thing necessarily. And when you look at especially this move that, um, Anthropic just made, they're basically saying, like, "Hey, the ARR business doesn't work for us because people are scaling up their token use dramatically, and that's putting an incredible strain on this, like, ARR-based subscription model that we have. Like, we just need you to pay for your tokens. Like-
Guillermo Rauch: Yeah
Jessica: ... whatever level of token you want to use, like, go for it, but you need to pay for y- pay for your tokens."
Guillermo Rauch: By the way, o- one prediction that I'll, that I'll make is that it's gonna continue to get more and more complicated for them to sustain the subscription thing because it's almost an impossible problem. We, we confronted this at Vercel early on because what customers really want is predictability and, and they wanna know exactly how much they're paying. But I don't know exactly how much I'm paying AWS. And-
Jessica: Yeah
Guillermo Rauch: The world that we're going in is so incredibly dynamic. So I would try to explain to e-commerce companies, "Look, on Black Friday, you're gonna use 10 times as much Vercel. So I have to meter you on each unit of consumption of what you're producing and, and, and, and consuming on because it's gonna be highly fluctuating." And I think this is the problem with selling you $200 Claude Code Max, is that they're trying to say, like, "Look, most people hopefully will not use it." But the thing here, the in- the unit of intelligence is so valuable that why wouldn't you use it? Why wouldn't you use whatever high ceiling there is, which might be like $5,000 worth of inference or whatever. You're gonna wanna use the 5,000. And that's what we realized, is that it becomes this insane game of cat and mouse, because once people realize the value that is behind the illusion of predictability, they will try to maximize its utilization.
Dave Morin: Well, and, and that goes back-
Jessica: Interesting
Dave Morin: ... to the electricity point, right? You're just buying what you're utilizing, right? And I'm a little confused though, so, so just today, Claude also then announced it has managed agents, so a new way for businesses to build and deploy AI agents, build harnesses around them, et cetera. So they're blocking OpenClaus Pro and Max subscriptions, but they're launching managed agents, and I didn't see the business model behind this. I don't know if either of you did.
Guillermo Rauch: Well, it's actually p- uh, am I... I haven't looked into it too deeply yet, but my... It seems like a continuation of the same strategy of can we verticalize as much as possible?
Jessica: Yeah, yeah, by subsidizing it, right? Like, by doing these, like, subscription predictable things, you're basically saying, like, you're willing to subsidize using your investors' capital, like, getting certain verticals on board, right? And, like, ultimately, in the end, Guillermo's right. Like, you have to meter this properly. Like, you have to meter this at the price of supply and d- It's like a supply and demand pricing exercise, right? Like, if you have enormous demand, like, on whatever day for a certain type of commute, you have to price it properly, and the only way to make a subscription work is to subsidize the delta. Um, that's it.
Guillermo Rauch: There, and there's two ways that they can subsidize. One is investor money, and the other one is growing a formidable enterprise business such that you focus on the subscription for individuals and engineers that are working on their own and whatnot. But there's also another third one, which is they train on, uh, the, the subsidy, right? So, like, if, if you agree to getting cheaper, uh, or, or more higher rate limits or whatever, they... you become the product, you become the data. Funny enough, I was just joking when I was tweeting before we kicked off. We announced today on Vercel AI Gateway zero data retention guarantees so that you can turn it on and say, "Vercel has negotiated contracts with all of the AI labs on zero data retention. We will not allow a single token through these pipes that can put you at risk of being trained on." 'Cause that's gonna be the other, uh, encroachment, is that, yeah, here's a bunch of AI playin' the casino money, but I'll learn from everything you do. I'll e- I'll upload your code base into my training data set, right? And on managed agents, it goes back to, like, the way that you justify a subsidy is can you lock the customer in to your ecosystem? Uh, for example, I don't know if they've adapted yet, but Anthropic for a long time was not playing ball with Agents.md. You could only call their, uh, instructions Claude.md. To their credit, they have actually, uh, pioneered a number of open spec solutions. I actually think they've been a really good actor on the open ecosystem side. There's a case to be made that their business incentive is to verticalize. Only do things in the Claude ecosystem. Store your data there. Store your file attachments, artifacts, PDFs. Store your vector DB there. Run your sandbox compute there. And Vercel's answer is the exact opposite. It's like, "No, no, no, no, no," like, "Get the tokens there. Reserve the optionality of using Codex if you want, and here's all the services to bu- to build a managed agent that doesn't lock into a particular vertical model lab stack."
Dave Morin: Right, which is what most people want, and I think that's why OpenClau, et cetera, has been so enormously popular. Uh, people can have their own agent. They can switch models. They can, they can u- keep all their data personal, local, et cetera.
Guillermo Rauch: There's still many people that want their own AI, right? Like, they want literally, like, an open model living in their house, and that's why they wanna use their OpenClau. And so that's why this, I think this, this solution is always gonna win.
Jessica: Guillermo, how do you think about the transition in your business between these two new worlds? You know? Like, you kind of pioneered this sort of edge, you know, edge function, sort of TypeScript, you know, world where you had a totally different server architecture that you've really pioneered, and that was, like, extremely successful in this sort of human-driven internet. The, it, this sort of, I don't know what we're gonna call it, the agentic internet wave-
Guillermo Rauch: I like it. I like the agentic internet
Jessica: ... kind of requires a different type... You know, you've got this new Vercel sandboxes. You know, it, it requires kind of a different kind of thinking. Like, you're right. People do want... They want a box, right? And so I'm hearing a lot of people use DigitalOcean or, you know, some people that wanna go through the pain are using AWS and their crazy interface. But, like, how are you thinking about this transition in terms of the product set that you need to offer? Like, does it change the way you have to think about your strategy?
Guillermo Rauch: Yes. So, uh, the agentic internet requires agentic infrastructure.
Jessica: Mm-hmm.
Guillermo Rauch: So that's the, that's the focus of the company right now, build- being the AWS of agentic infrastructure.
Jessica: Do you have to change the way you think about... I mean, I guess it, it really does change a lot of things for you. Or is it, is this sort of easy stuff for you guys to, to stand up, you know, entirely new architectures and things like this?
Guillermo Rauch: I was gonna say, there is an important but, which is that the existing business was also- At the right time and the right place because when you deploy all these apps, and, and Dave, we, when we were in Japan the previous trip, we were talking about the dream of personal software, and then we were joking, it only took a year-
Jessica: Yeah. Yeah
Guillermo Rauch: ... and now we have real personal software. It's kind of nuts.
Jessica: Yeah.
Guillermo Rauch: I remember actually when I was in the plane to Okinawa, I was like, "Send tweet," and I felt, uh, like every good banger, I felt a little bit of like, "Hmm, I don't know if this is just me being high on my own supply."
Jessica: And to put this in context, that tweet was what? Less than 18 months ago? And remind people what the tweet was.
Guillermo Rauch: Yeah, it was this idea that generating software, it was in competition now with googling for software. But now generating software is not just in competition, it's gonna win. It means that-
Jessica: Yeah
Guillermo Rauch: ... everyone can produce their own software for personal use or for enterprise use. Because why would you go through the hard work of procuring a new vendor if you've already procured Vercel, you plug it into Codex or Claude Code, and now you generated the software you thought you were gonna procure. Like, this is literally happening-
Jessica: Yeah
Guillermo Rauch: ... as we speak. What makes Vercel really good for this hosting solution for generative software, one of the things that we bet on was serverless.
Jessica: Yeah.
Guillermo Rauch: Serverless has this property of scale to zero. A lot of software will be so spontaneously created and used that it might just get intense use for five minutes, for two weeks, maybe a year. Maybe it's just for me. Maybe it's for a medium-sized group. Maybe it takes off on X. Like, literally every day, there's a new, a generative personal app that takes over the world on X. There's one called World Monitor, which is vibe-coded Palantir. It literally became one of the top 100 host names on Vercel for a week because everyone in the world was talking about it. And so-
Dave Morin: And then it died? What happened? Like, it just goes away?
Guillermo Rauch: It actually, surprisingly, it's still very high.
Dave Morin: Oh, okay. But some of these probably, like, ha- are blips in time. They rise, they fall, and then people move on.
Guillermo Rauch: This speaks to the durability of some of the vibe-coded software.
Dave Morin: Hmm.
Jessica: Hmm.
Guillermo Rauch: Another example is JMAIL. JMAIL was a group of, of guys saying like, "Oh," like, "what if we produce a better UI to the Epstein files?" And-
Dave Morin: Oh, yeah, I loved this
Guillermo Rauch: ... lo and behold, you have a massive... It- it's become the Wikipedia of that whole case that everyone's talking about and whatever. And so we, what we call our compute infrastructure is fluid compute. Fluid implies, again, it has the fluidity that CPU cycles might go down to zero, or CPU cycles might go so high that you're running something that's bigger than New York Times, maybe for a week, maybe for a year. Who knows? And so we, we made the right investments to be very well-positioned for this era. But now the agentic era also requires innovations. The sandbox is the, is the most prescient one, which is that very fascinating thing about agents is the more power an agent has, the more intelligently it performs. And so if an agent has an entire computer, like a Mac Mini, it, you feel like you have AGI in your hands.
Dave Morin: Mm-hmm.
Guillermo Rauch: If your agent on- and this is the problem that people, I think, run into, is if your agent only has access to your rack database in one tool that one engineer wrote, it's like you're wasting this incredible IQ capacity that you just purchased.
Jessica: Yeah.
Guillermo Rauch: And that was, again, Pete's brilliance in that he was like, "No, no, no, no. Give the agent everything it needs."
Jessica: Yeah.
Guillermo Rauch: And so I think what I want, what I'm helping enterprises do now is, how can we get them to achieve that power, but not exfiltrate all their precious data and IP and, oh, and the keys to their kingdom? And so that's-
Dave Morin: Yeah
Guillermo Rauch: ... the fine balance that... And again, requires innovations like we invented a new kind of firewall for Vercel Sandbox that literally did not exist in the world, and things like that.
Dave Morin: So, uh, what I think is so interesting about you and Vercel is you're kind of like Switzerland amongst all of these frontier labs, and there's, there's so much happening almost every day. Like, can you say... Like, are there some of these companies you're more bullish on, less bullish on? Do you think that, uh, you can talk in the macro, like we're in the AI wars, you know. I feel like there's, like, a lot of opposition research happening. This week alone, you know, we had all the Sam Altman stuff coming out. There's, like, Dario launching Glasswing. Elon is, like, suing Sam. Like, is this, is this, like, all gonna play itself out, or, like, what do you think is the long game here?
Guillermo Rauch: I'm very bullish on whoever focuses on coding because, as I mentioned, I think the foundation of a successful agent for personal use or enterprise use is the ability to code. In fact, one of the things that we learned with the agent that helps us run Vercel internally is that you still need to give feedback to the agent. So Dave and I were talking about sold.md. We're, we're, like, we're talking about a sold.md hat.
Dave Morin: No, no, you can't tell everybody about this. We're gonna sell these.
Guillermo Rauch: It's coming.
Dave Morin: And it'll be, it's merch.
Jessica: We're making sold.md hats. But now, uh, you know, I did this feature this-
Dave Morin: Well, dreams, Dave. You have to do dreams.md
Jessica: ... I worked on this feature on, uh, OpenClaw this week called dreams.md, which is pretty fun, but yeah.
Guillermo Rauch: Uh, what... Oh, another amazing emergence from agents and from OpenClaw, and... And by the way, this is also the sharp edges, by the way. I literally, yeah, I saw that tweet from Gary Tant today that said, "I told my agent to improve itself. I l- it literally knocked itself offline, and I had to SSH into the machine and reboot it."
Jessica: Yeah, it does that a lot.
Guillermo Rauch: And we're in the Apple 1 phase of, uh, personal agents. But this is a good problem to have because when, uh... I really think that, you know, OpenClaw is like Linux, and, and I agree with Jensen Huang that w- when, uh, Linus Torvalds introduces, introduced Linux on the mailing list, he said, "I have this toy kernel, totally not for production use. Here you guys go." And that got an entire ecosystem of early adopters excited about it, and then it went from toy to literally now every web server on the planet runs on Linux. I think OpenClaw has similar potential because it's, it's, it's used by early adopters, advocates, people that know that when they, it gets itself into a bad state, you have to reboot it, and all these things. But going back to my original point- The ability for an agent to mutate itself and improve itself over time is extremely important. It doesn't know everything about how you like to work, it doesn't know everything about how to work with your data, it doesn't know everything how to work with your code base. But it can very quickly learn, especially if it knows where to put the data about how to-- when you give it feedback on, uh, ins- does it edit, you know, dreams.md? Does it edit skills? Does it edit the system? Whatever it needs to do. And so I guess the next step for us is how do we figure out how to enable that? Because if we let it edit everything about itself, it can edit itself out of existence. It's like emo. Like, "I'm done. I'm done with this world."
Jessica: Yeah.
Guillermo Rauch: Uh, or it could just get into itself into a bad state, right?
Jessica: That was part of, you know, the reason we worked on the dreaming feature this week. It's a old Pet- one of my favorite ideas that Peter talked about early on when I was first talking to him, was this idea of what if the agents can dream? You know, he-- I think one of the brilliant things about OpenClaw is that it-- beyond the technical things that we're talking about, is that there are these, like, very basic files that have very interesting names. You know, he took the idea of soul.md, which was a idea written by somebody else, but Pete was kinda, I think, the first to implement it in this sort of very beautiful root level way, where this agent has a soul. You should define its soul. You should figure out how you want it to be, how you want it to show up, what its, what, what its essence is, and it should be different for you. Like, your, your agent and my agent should be, you know, very, very different. And then he also added this memory.md flat file, just like, here's the things the agent has remembered from all of its interactions with us. And the thing that we implemented this week was this idea that as time goes on, your agent, you know, you talk to your agent a lot, you have, like, all these long session files. There's many, many, many, many memory files. There's a daily log in the OpenClaw agent, and all of this stuff has things to learn from. Like, the agent-
Guillermo Rauch: Yeah
Jessica: ... should be able to improve itself, right?
Guillermo Rauch: Yeah.
Jessica: And there's a lot of really complex technical ideas out there about how agents can have these really complex, interesting technical solutions around self-improvement and blah, blah, blah, blah, blah. And our thought, my thought here was just let's make this very simple for people and just give it a dream.md file, give it a very basic system that churns through all of these different files that the agent generates every day and ranks things from them that should be promoted into-
Guillermo Rauch: Yeah
Jessica: ... this sort of dreams file, and then makes it human-readable in a way where when the human wakes up every day, you can actually just read this dream journal that kinda helps you think about where the agent is evolving and where it's going. And it does this in a very basic and smart way so that it is, quote-unquote, self-improving, but it does it in this kinda lightweight way that we think of and we understand from a human perspective. And so-
Guillermo Rauch: Yeah
Jessica: ... that's also, I guess, one of my great interests in this, which is how do we create a theory of mind for agents that can be also trans-transportable across intelligence, right? 'Cause, like, one of the other things that we're seeing a lot of is that, you know, if Anthropic decides that they need to shift their business model or whatever, whatever intelligence you're using underneath your agent, you still want its soul and its memories and its understanding of you to come with you as these things change that are the underlying compute. And so that was kind of a big thing that, uh, we worked on for OpenClaw this week that I'm proud of. And, um, it seems to be something the whole industry is, has been interested in. I-- This essay that I wrote went more viral than anything that I've written recently, and so I hope that people are inspired to think in this way. There, there's sort of a, a seam between humanity and agents that I think is important as we're, as we're working through this.
Guillermo Rauch: One of the things that I've been trying to figure out is how do I take that concept and apply it to the agent, uh, our internal company agent? Because when people work out of Vercel, I was actually literally just talking to my video team, and they were saying, "Oh, we're using Riverside." I asked our agent, "How do we use Riverside? How does Riverside use Vercel? How do, how can they have better context going into a conversation with the Riverside team?" And, uh, it's amazing because, like, in the past, questions about customers would happen through maybe there is a Salesforce account open and the data team did data integration, and if it's a very complex question, I have to ask a data analyst. All of that is going through an agent now. Uh, so what we're trying to figure out now is, like, what is the, like, I'll use the term enterprise-ready self-improvement loop for this agent. On one hand, there is different domain experts for the different skills that the agent has. For example, the finance team is more equipped... Funny enough, I'll connect it to our earlier discussion around ARR. Forecasting widely dynamic revenue for a business like Vercel requires a ton of work and expertise and, and there's certain people in the finance team that can do that, and they're the ones that are mo-most equipped to review and give feedback to the agent on the skill set around MRR or ANR, annualized revenue or forecasts or definitions. Because one of the things about a data analyst agent is that it should correct you in your terminology. If, if, uh, Brit comes into Vercel and says, "Tell me how many weekly active users we have." "Wait, wait, wait, wait, wait, wait. At Vercel, we have weekly active developers and weekly active contributors. Who are you talking about?" You actually want an agent that pushes back, right? And so all of that is rooted in expertise that is, first has to continue to learn over time, but also has dedicated people that are experts in that domain. So that's one side of it. The other one is that there is a personal relationship between me and the agent that is more like the episodic memory that you're talking about. Any time I in- I interface with this agent, I should give you a very concrete example. I have a lot of people that prefer to talk to the agent in their natural language, like in their n- in their mother tongue.
Jessica: Yeah.
Guillermo Rauch: Because they can talk to this agent privately, so they speak to it in, I don't know, Argentinian Spanish.
Jessica: And by the way, do you mean by voice or by typing?
Guillermo Rauch: This is all-- Right now, it's mostly through Slack and a web interface that we built for it.
Jessica: Yeah.
Guillermo Rauch: But yeah, it should also be through voice. And when that, when- I, Rauch G, interface with the agent, it should pick up, in addition to all the stuff that we just talked about, it should learn about the r- its relationship with me. And obviously, there's context that's relevant because it knows about the conversations that we've had. Uh, maybe it knows about frequent mistakes that I make.
Jessica: Mm.
Guillermo Rauch: Like, I keep talking about weekly active users, and it's like, "Ah, yeah, I know what he means. We already went through this" Right?
Jessica: Mm-hmm.
Guillermo Rauch: And so there's levels of personalization of the memories and skills that deal with who's the user interface. This is, again, for multi-user agents. You guys are mostly focused on, like, the personal one-to-one.
Dave Morin: Guillermo, have you had... Just, I think Vercel is probably one of the more advanced companies, I'm guessing, that is really using agentic software internally. Your finance team is thinking in these new ways. Your video team's thinking in these new ways. Like, are you training people to do this? Are you only hiring people that think this way? Like, what is the modern founder or CEO's playbook for how to cultivate a company that does think this way?
Guillermo Rauch: I think because we build a lot of the AI stuff, it's been a self-fulfilling prophecy of inspiring people to think that way. I never explicitly told the video team to vibe code their own tools to make themselves more productive, but they were literally showing me a couple weeks ago their video generation tool that meets their exact needs and produces high-quality output. And I tweeted about this, and it actually surprised a lot of people. I tweeted about the design team, including people that never wrote a line of code in their lives, have created design tools, automated their job, right? Like, we have an agent that produces, uh, social media cards, and what's really cool is that this actually is reassuring for the future of human jobs because the designer job at Vercel has become the steward of the agent. Of course, I don't want the tool that spits out any wildly off-brand social card with six fingers or bad typography or whatever, but I also don't want the other extreme that is at any time that I need to tweet something out, the team is bottlenecked because the creative does not produce the asset yet, and they have a long to-do list. And so basically everyone at Vercel is now kind of like the steward of the agent, and that's their new job expectation, and now it's become part of our, uh, job screening, which actually forces the hiring manager to think about, "I'm hiring a roboticist. I'm not hiring a-"
Jessica: Interesting
Guillermo Rauch: ..."uh, doer of the job." And so they set up the hiring challenge, walk me through how you would create the agent that solves the job that traditionally someone in your position would do. Uh, and so now it's become part of our hiring pipeline.
Dave Morin: I was also looking... I, I don't remember if it was also Gary Tan or somebody else on Twitter this week that was talking about how apprenticeships are gonna be the new normal rather than traditional-
Guillermo Rauch: Oh, 100%
Dave Morin: ... hiring prints because you just have to, like, see-
Jessica: In what context? Like, robot apprenticeship?
Dave Morin: Oh, no, just like you need to see how these people work and, like, because they're gonna fake their resume or, like, AI slop everything in the interview, and, like, you just need to get some real, like, reps in with people to understand-
Guillermo Rauch: 100%
Dave Morin: ... if they're gonna be a good fit for your company.
Guillermo Rauch: I violently align. We're, we're even evaluating a bunch of, uh, uh, different platforms that we can use for AI native screening because there's two sides to the job interview. By the way, I actually love your theory of minds, uh, Dave. I'm also a hobby part-time philosopher. Nice to meet you. And my theory of mind is, you know, intelligence is three parts. There is a raw IQ part. The f- we all have a foundation model of sorts. There's the knowledge which is that I hire you because you've been a designer for f- megazillion years, but then there's skills, which is your ability to obtain new knowledge over time and your ob- your ability to do, to do tasks to completion, to ship things. And so you have to have all three. And so when, when I'm hiring, I'm trying to assess all three, and I love the AI skill set. I love the agentic skill set. If you've shown that you can use ChatGPT, V0, Cloud Code really well, I'm happy for you, and I'm let you finish. But I also wanna see what raw materials I'm working with, and for that, we actually do a zero AI interview and, uh, and a basically need a platform for the zero AI interview with clearly detection and then a, and, and, uh, uh, North Korean, uh, speak e- ill of Ki- Kim Jong Ill detection. Uh, and then I need the opposite. I need the can you actually, uh, Agent Max part of the interview. A- and that's the secret is that you need both.
Dave Morin: And, and G, I know that you also, outside of running Vercel, are an investor yourself. You do a ton of angel investing in all kinds of things. What are you looking for these days? You know, again, if, if our friend Sam was on the pod, he would tell you, you know, software's uninvestable. Uh, there's nothing investable on the internet right now. It's, you know, other than creators.
Guillermo Rauch: Yeah, Sam tells you on Riverside that through this streaming platform, that software's uninvestable. I think it's about anticipating these problems that look so niche and so Silicon Valley and are gonna be everyone's problems in, in a few years. I've been particularly interested in everything around risk mitigation for agents, obviously, for obvious reasons. I mean, we, we just talked about one of the topics on the laundry list was Mythos, and it's a very real danger that-
Jessica: Yeah
Guillermo Rauch: ... agents can just go off the rails.
Jessica: Yeah.
Guillermo Rauch: I tw- one of the tweets that I got out recently that also shocked people was I had this escalation from a customer, by the way, using OpenClaw. By the way, my new customer is someone that barely knows what the cloud is, which is funny-
Jessica: Hmm
Guillermo Rauch: ... because to, to Dave's point about AWS is hard to figure out or whatever, that was kind of already the case, but it was still a customer that knew enough front-end engineering that they knew they needed infrastructure. The new job is to figure out what the agents are going to need that even the humans don't know that they're going to need. And so Vercel-
Jessica: Yeah, this is super real
Guillermo Rauch: ... is one of those things that agents need to deploy. Like, your son, you were telling me Dave cl- Claude codes and deploys to Vercel, and I'm hearing-
Jessica: Yeah
Guillermo Rauch: ... this story every day, and, like, this customer that came to me was like, "I'm-" ... filing a ticket with you guys, but I don't even know who you guys are, by the way. Nice to meet you. My agent got me here.
Jessica: By the way, one of the most inspiring things, you know, a- and I know, you know, Sam h- hosted a, while we were in Japan, they hosted a creator summit, um, and I got some of the reports out of it, and they brought together, you know, all of the creators in the Slow Venture Creator Fund in San Francisco. I think they had, like, 50 creators, and they taught them, like, a very basic stack, right? It was like, "Here's what Cloud Code is. Here's what DigitalOcean and Vercel are." Like, "Here's what, you know, here's how to think about what you can do with this." And it was amazing the stuff that people are creating, and these are all, like, you know, some of them are sophisticated creators, but some of them are fishermen or pro skiers-
Guillermo Rauch: Yeah
Jessica: ... or, you know, whatever. Their expertise is not technology. Their expertise is their community, right, and, or their customer. And I'm hearing this over and over again, right?
Guillermo Rauch: I just talked to a neurosurgeon yesterday. Uh, you know how everyone wants to crack the problem of, like, radiology with AI, and you know why we haven't cracked it yet? Because no one has the credibility to solve that problem. I don't think you can grab freaking, you know, random engineer off the street and say, like... I mean, uh, the sufficiently motivated ones, like the Elon types will. But it was, uh, amazing to hear. I was at Y Combinator. This lady who's a trained neurosurgeon, has worked with radiologists during her entire career, and she's taking a stab at the problem, and she's using these tools that a year ago, to your point, she didn't know existed. She'd written nary a line of code in her life. Of course, if you've been able to complete a neurosur-surgery degree, you have the raw going back to my raw material, what are you, what are we working with here? She clearly has the raw material to, like, solve any problem in her life. Uh-
Jessica: Totally
Guillermo Rauch: ... and so I think there's gonna be a lot of power to the people with the domain expertise. Uh, uh, 'cause her problem that she was telling me about is figuring out the, the integration to existing systems. Uh, the, uh, the AI part is the easy part. We can all upload a, a scan to NanoBanana, and NanoBanana can even, like, draw a rectangle around the tumor or whatever, right? But the problem is the, the integration and, and the disparate systems and the regulations and the credibility and the authority, and so I'm still super bullish on, on, on those kinds of people solving massive problems for humanity.
Jessica: I just think this is a beautiful, the most beautiful thing going on right now, and this is something that Pete and I talk about in the context of the Open Cloud Foundation. You know, all of us talked about this a lot on the trip last week, but this idea that bringing people closer to AI and showing people that they can just talk to these things, and if you're that radiologist or you're the, you know, the person with, uh, expertise in your community or your knowledge area, to your point, Guillermo, you can just talk to them, and it will, it will help you figure it out m- way more powerfully than I think everybody realizes. And that's actually the beautiful moment we're in globally, but most people just need help, you know, A, trying it, and then to your point, the Vercels and the people that have specialized in the infrastructure over the years have to kind of accept this new reality-
Guillermo Rauch: Yeah
Jessica: ... that, like-
Guillermo Rauch: Embrace it
Jessica: ... you're now serving the agents that are serving the humans because the humans that are asking the agents for things know something.
Guillermo Rauch: It's a new kind of customer.
Jessica: Yeah. That's cool.
Guillermo Rauch: It, it, it creates a huge amount of empathy too, and it's a new kind of design challenge, by the way. 'Cause at some point they'll go to your platform, and they'll have questions, and they'll have re- wanna review things, and their, their mental model was how the agent was interacting with it. So they need to be able to translate and, and, and regain that context when they interact with you directly.
Jessica: And they're not gonna be technical. You know, they're not gonna-
Guillermo Rauch: Yeah, exactly
Jessica: ... they may not not even, they may not even be interested in, like-
Guillermo Rauch: It's a new kind of technical
Jessica: ... serverless or not or whatever. Yeah, it's like a new technical.
Guillermo Rauch: I really think it's the new technical.
Jessica: Yeah.
Guillermo Rauch: It's the new, the new technical is that you used AI tools so well that what p- people used to take pride in being technical on is now an implementation detail that is less important.
Dave Morin: Right. Everyone's an orchestrator.
Jessica: When I worked at Apple, you know, there was... I, I loved it. There were these guys that they literally had wizard beards, and they were the guys who knew Assembly. Like, they were the guys that could still- ... speak Assembly, and they had their whole own wing at Infinite Loop, and they were really interesting guys, and they had been doing this for a long time. But it's, it's not-
Guillermo Rauch: That's wild
Jessica: ... like everybody that worked at Apple understands what the compiler was turning into Assembly, right? Like, most of the people at Apple when I was there were working in C, right, and sort of this objective version of C that was really, really useful for building things on top of the compiler, right? And so it... we're kind of, like, just moving up the compiler stack again, and that's, like, kind of cool, and there's always gonna be the guys that know the next level down, right? But to your point, like, it, there's a new technical now, and, um, that, that's really interesting.
Dave Morin: So I wanna, uh, bring us, unfortunately, to a close 'cause some of us have, have other things.
Guillermo Rauch: We could've gone on for five hours.
Dave Morin: We, we could have gone on for five hours. I wish we could. That would be-
Guillermo Rauch: We'll do... Let's do the five-hour edition of it
Dave Morin: We didn't get to the laundry. We got to some of the laundry list.
Jessica: I'd like that.
Dave Morin: But, you know.
Jessica: Yeah, let's do a five-hour-
Dave Morin: We should do-
Jessica: ... or do a long form
Dave Morin: ... a long form.
Guillermo Rauch: A pod-athon.
Dave Morin: Yeah. If Joe Rogan can do it, we can do it. I wanna, I wanna end by asking you-
Jessica: Brit
Dave Morin: ... this. Yes?
Jessica: I will say-
Dave Morin: What?
Jessica: ... I've got, I've had a few people, um, in our network. You know, w- over the years, we've had these eras where we do these jam sessions.
Dave Morin: Mm.
Jessica: Gary Vee and-
Dave Morin: Ooh
Jessica: ... uh, Ashton and a lot of us, we used to host these jam sessions at South by Southwest, and for years this was a thing, and then it kind of died down when the, when the sort of 2010s turned into SaaS things.
Dave Morin: Let's do a jam sesh podcast with, like, eight people.
Jessica: Yeah, Gary, Gary Vee called me yesterday and said, "Dave, we need to do a multi-day jam session- ... in San Francisco."
Dave Morin: And record it. Okay, and we're recording it.
Guillermo Rauch: Amazing.
Jessica: Gary Vee, we're coming for you. Like, let's do it.
Dave Morin: You last came on this pod a little over a year ago. The world was different then than it is now. What do you predict happens a year from now the next time you come back on the pod? Where are we at?
Jessica: The, the next short pod.
Guillermo Rauch: To me, it seems like agents are the new computer, and, you know, the biggest problem right now is that the, the friction that exists that we've all wired our brains to work with a different kind of computer, and, uh, my prediction is gonna be that we're gonna continue hearing of these cases where someone that came in fresh with very little context on how things worked in the past, maybe even, like, a baby. Like imagine a baby, like, if a baby could actually articulate thoughts, that would be the ideal environment, right, or the ideal, uh, uh, user of, of this new technology. 'Cause, like, funny enough, today, uh, we gave an offer, or we finalized an, uh... the, the offer got signed by a mother. Why? Because we hired someone that's 17 years old that we went through the trouble of, like, doing it lawfully ob- obviously, and, and having his parents approve, because this person is so overwhelmingly competent. I call this the advent of the super geniuses. Our children will be born into a world of endless possibility, and one of the consequences that we're gonna hear stories that are just in- insane, unbelievable, like as someone creating a massive company, I mean, it's a tired trope by now because it kind of already happened, and it's debatable, whatever, but, like a single person creating an unicorn, single person having a scientific breakthrough. Startups st- like 10-person companies reaching insane levels of revenue. The, the contin- one thing I'll, I also predict is that the stress on infrastructure is gonna be bewildering. Who gets allocation of hardware is gonna become a big battle. Again, it's not just GPUs by the way, it's also CPUs. Who gets access to raw metal to satisfy the endless thirst and appetite from these agents to have ac- 'cause we're seeing this with sandbox, we're seeing this with functions, like there's just endless demand for infra. And so I think we are underestimating the, the stress that this is gonna put on the system. We're seeing a lot of outages. We're seeing a lot of cybersecurity attacks. Those sadly will continue. As far as, you know, the global macro and, and geopolitical landscape, the, the attacks that have happened recently, our region in Dubai got taken offline because of war. You know, two of our availability zones hosted by AWS were droned. So we had to reroute an entire region, which we'd never done outside of one exceptional case in 10 years, which is US East 1 had a really, really, really bad outage. Uh, and we had to reroute traffic to US East 2, Ohio, which so much traffic we sent that it took Ohio offline . And so we had to reroute Dubai, and then it happened again in Bahrain. And so hopefully, and I'm, I'm, I'm always a root- rooter or a optimist for peace, but I think we're gonna continue to see how our, our cloud infrastructure becomes a target because the most valuable thing will be the computers-
Dave Morin: It's our home
Guillermo Rauch: ... being online and doing number crunching and processing and disseminating intelligence. So I mean, bag of predictions there, but uh, it's gonna be a fun year.
Dave Morin: Sounds like a lot of optimism and a lot to be a little nervous about, but we're here for it. We'll hope- well, maybe we'll have you back sooner than that, so that we can get some status updates.
Jessica: We're gonna do this long pod.
Dave Morin: Yeah. Guillermo, thank you so much for being here with us today.
Guillermo Rauch: Great to see you guys.
Dave Morin: And for everyone that's listening or watching, please make sure to follow, follow... Where, where can they follow you?
Guillermo Rauch: Follow, like, and subscribe.
Dave Morin: Okay, there you go. Well, no. What? No, where can they follow you? Give them your, give them your follow.
Guillermo Rauch: Oh, uh, Rauchg on X, the X platform, the everything app.
Dave Morin: That's the, that's the main one. All right. That's R-A-U-C-H-G, by the way. And you can follow, like, and subscribe the More or Less pod wherever you are. We've gotten some great traction, by the way, on YouTube lately, so go check us out there if you missed anything. And hopefully, uh, the Lessons will be back next week, and so we will all see you back here for another episode of More or Less very soon. Bye-bye, guys.
Jessica: Thanks, everyone.
Dave Morin: If you enjoyed this show, please leave us a virtual high five by rating it and reviewing it on Apple Podcast, Spotify, YouTube, or wherever you get your podcasts. Find more information about each episode in the show notes, and follow us on social media by searching for @moreorless, @davemorin, @lesson, @jlesson, and as for me, I'm @brit. See you guys next time.